Product Design innovative design in the industrial age, the core procedure of transformation from technology, arts and culture into productivity, the concept of Product Design has extended from product performance R&D and appearance design to the full process of market promotion and various relevant industries.
It aimed cultivat advanced professional talents with basic theories and professional skills in product appearance design, strong design expression capacity, application capability in computer and other modern communication technology and as well as aesthetic capability, and help students to achieve all-round development in morality, intelligence, physique and aesthetics, and undertak design, management, scientific research or teaching work focusing on innovation in various industries and sectors.
With the improvement of teaching sources and introduction of foreign experimental equipment, we have become a leader in product design in China, and have attained the capacity in product design procedures and model research and development. We have participated in exchange and contests of industrial design works at home and abroad, and achieved high recognition among the peers. This specialty also integrates the profound cultural deposits of the Chinese nation, and gradually formed its unique characteristics.